B.A.G.Convergence
September 30, 2025 – October 3, 2025
| Price | ₹82 - ₹87 |
| GMP Rumors * | ₹0 |
|---|---|
| Lot size | 1600 |
| Allotment | Oct 6, 2025 |
| Listing | Oct 8, 2025 |
B.A.G.Convergence Lot(s) Distribution
| Category | Lot(s) | Qty | Amount | Reserved |
|---|---|---|---|---|
| INDIVIDUAL | 2 | 3200 | 278400 | 590 |
| sHNI | 3 | 4800 | 417600 | 58 |
| bHNI | 8 | 12800 | 1113600 | 116 |
B.A.G.Convergence Reservation
| Category | Shares Offered | % |
|---|---|---|
| Anchor | 1560000 | 27.86% |
| QIB | 1040000 | 18.57% |
| HNI | 832000 | 14.86% |
| INDIVIDUAL | 1888000 | 33.71% |
| Market Maker | 280000 | 5% |
| Total | 5600000 | 100% |
B.A.G.Convergence About
IPO Details
| Total Issue Size | 56,00,000 shares (aggregating up to ₹48.72 Cr) |
| Fresh Issue | 56,00,000 shares (aggregating up to ₹48.72 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Share Holding Pre Issue | 1,56,18,800 shares |
| Share Holding Post Issue | 2,12,18,800 shares |
| Reserved for Market Maker | 2,80,000 shares (aggregating up to ₹2.44 Cr) |
| Market Maker | ACME Capital Market Ltd. |
Key Performance Indicator (KPI)
| KPI | FISCAL-25 | FISCAL-24 | FISCAL-23 |
|---|---|---|---|
| RONW | 40.96% | 112.94% | N.A. |
| EPS (BASIC) | 5.82 | 5.42 | 3.36 |
| P/E Pre IPO | 14.45 | ||
| P/E Post IPO | 19.62 |
Company Financial (In ₹Crore)
| Period Ended | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| Assets | 43.84 | 18.33 | 11.57 |
| Total Income | 35.85 | 30.33 | 24.96 |
| Profit After Tax | 9.41 | 8.05 | 4.99 |
| EBITDA | 13.99 | 10.88 | 6.49 |
| NET Worth | 22.21 | 7.11 | -0.92 |
| Reserves and Surplus | 6.59 | 7.1 | -0.93 |
About Company
B.A.G. Convergence Limited, incorporated in April 2007, is engaged in providing technical assistance and production services for television channels and digital platforms. The company launched its first website, news24online.com, in 2007.
It produces video content for its own website as well as for platforms like YouTube, Facebook, and Instagram, and has also partnered with Samsung to enter the Connected TV (CTV) space through preinstalled apps on Samsung TVs.
Service Offerings:
- Artificial Intelligence & Automation – AI-driven solutions for efficient content creation, editing, and distribution.
- Cloud-Based Broadcasting – Leveraging cloud infrastructure for media management and live broadcasting.
- High-Definition & 4K Production – Creation of premium-quality video content to meet audience demand.
- OTT & Streaming Services – Developing and delivering content for Over-the-Top (OTT) platforms, strengthening digital presence in the online entertainment sector.
Strength
Leadership Position: News24 and E24 are leading channels in news and entertainment, with strong reach in Hindi-speaking regions and a growing digital presence on YouTube, Facebook, and Instagram.
Experienced Team: Led by Anuradha Prasad Shukla, a media veteran with 30+ years of experience, supported by a stable and skilled management team ensuring quality service and execution.
Partnerships: Collaborations with Dailyhunt, Times Internet, Taboola, Facebook, Google, and others, along with Samsung CTV and OTT discussions, enhance reach and content monetization.
Weakness
Legal Proceedings: Ongoing litigations against our Company and Group Companies may result in liabilities or penalties impacting business and financial performance.
Growth Strategy Risks: Failure to increase viewership, adopt new platforms, or adapt to technologies like AI/VA could limit revenue growth and affect financial results.
Expansion Risks: Delays or failure in planned business expansion may hinder growth and negatively impact operations and future plans.
B.A.G.Convergence Lead Manager(s)
B.A.G.Convergence Address
352, Aggarwal Plaza
Plot No. 8,
Kondli
East Delhi, New Delhi, 110096
Phone: +91 120 4602424
Email: kriti.jain@bagconvergence.in
Website: http://www.bagconvergence.in/
B.A.G.Convergence Registrar
B.A.G.Convergence Reviewers
| Reviewer | Recommendation | File |
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