Ravelcare Ltd (BSE SME)

IPO Details

Key Performance Indicators (KPI)

Company Financial (In ₹Crore)

COMPARISON WITH INDUSTRY PEERS

*Company does not have any peer group company for comparison with Industry Peer.

About Company

Incorporated: November 2018
Industry: Beauty & Personal Care (BPC)

Ravelcare Ltd. is a digital-first beauty and personal care brand offering a wide range of haircare, skincare, bodycare, and scalp care products designed to meet individual consumer needs. The company focuses on delivering high-quality, personalized solutions across multiple beauty categories.

Business Model & Online Presence

Ravelcare primarily operates through its website and leading online marketplaces such as:

• Amazon
• Flipkart
• Myntra

The brand is also available on quick commerce platforms including Blinkit, enabling fast and convenient product delivery.

In FY 2024–25, the company expanded its international footprint, serving customers across the UAE, Australia, Canada, Germany, the USA, and Saudi Arabia.

Supply Chain & Infrastructure

The company manages its logistics and warehousing operations across central Indian states to ensure supply chain efficiency and timely deliveries.

Ravelcare is also planning an integrated manufacturing facility in Mauje-Peth, Amravati, Maharashtra, with a proposed installed capacity of 1,050 TPA.
This facility will bring together:

• R&D
• Manufacturing
• Packaging
• Warehousing
• Distribution

— all under one roof, aimed at strengthening operational capabilities and product innovation.

Strength

Diversified Customer Base & Wide Geographic Reach: The company serves a broad, geographically spread customer base across India using distributed warehousing and efficient logistics. Its supply chain supports timely deliveries through third-party logistics monitored end-to-end.

Strong Digital-First Distribution Model: A direct-to-consumer (D2C) approach through the company’s website, major e-commerce marketplaces, and quick commerce platforms reduces reliance on intermediaries, enables competitive pricing, and ensures full control over customer experience.

Continuous Product Innovation: Customer insights from online interactions drive product improvements and new developments. With structured R&D, formulation design, testing, and collaboration with chemists, the company consistently launches targeted products such as its “Expert Series” scalp care range.

Weakness

Dependence on a Single Contract Manufacturer: The company outsources 100% of its production to one contract manufacturer in Maharashtra. Any disruption, quality issue, or operational failure at this facility could adversely affect business operations, cash flows, and financial performance.

Risks Related to Setting Up the Proposed Manufacturing Facility: The company has not yet placed orders for machinery or obtained required approvals for the planned manufacturing facility in Amravati. Delays, cost overruns, or inability to commission the facility as planned may negatively impact operations and financial results.

Dependence on Website & Digital Marketing: The company relies heavily on its website and digital media marketing for advertising, customer engagement, and sales. Any change in policies, pricing, or terms on these platforms, or any technical issues affecting the website or digital channels, may directly impact brand visibility, sales performance, and overall profitability.