Amagi Media Labs
January 13, 2026 – January 16, 2026
| Price | ₹343 - ₹361 |
| GMP Rumors * | ₹43 |
|---|---|
| Lot size | 41 |
| Issue size | ₹1788.62 cr |
| Allotment | Jan 19, 2026 |
| Listing | Jan 21, 2026 |
Amagi Media Labs Lot(s) Distribution
| Category | Lot(s) | Qty | Amount | Reserved |
|---|---|---|---|---|
| Retail | 1 | 41 | 14801 | 120844 |
| sHNI | 14 | 574 | 207214 | 4316 |
| bHNI | 68 | 2788 | 1006468 | 8632 |
Amagi Media Labs Reservation
| Category | Shares Offered | % |
|---|---|---|
| QIB | 37159666 | 75% |
| HNI | 7431933 | 15% |
| Retail | 4954622 | 10% |
| Total | 49546221 | 100% |
Amagi Media Labs About
IPO Details
| Total Issue Size | 4,95,46,221 shares (aggregating up to ₹1788.62 Cr) |
| Fresh Issue | 22,603,878 shares (aggregating up to ₹816.00 Cr) |
| Offer For Sale | 26,942,343 shares (aggregating up to ₹972.62 Cr) |
| Face Value | ₹5/- Per Share |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE NSE |
| Share Holding Pre Issue | 34,434,108 shares |
| Share Holding Post Issue | 193,735,066 shares |
Key Performance Indicators (KPI)
Adding Soon.
Company Financial (In ₹Crore) AS PER DRHP
| Period Ended | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| Assets | 1,425.00 | 1,308.08 | 1,405.96 |
| Total Income | 1,223.31 | 942.24 | 724.72 |
| Profit After Tax | -68.71 | -245.00 | -321.27 |
| EBITDA | 23.49 | -155.53 | -140.34 |
| NET Worth | 509.45 | 496.80 | 644.49 |
| Reserves and Surplus | 227.73 | -379.40 | -372.68 |
COMPARISON WITH INDUSTRY PEERS
*Company does not have any peer group company for comparison with Industry Peer.
About Company
Amagi Media Labs Ltd., incorporated in 2008 and headquartered in Bengaluru, India, is a global provider of cloud-based broadcast and Connected TV (CTV) technology solutions. The Company offers end-to-end, software-as-a-service (SaaS) platforms that enable broadcasters, content owners, and streaming platforms to create, distribute, and monetise content across traditional television and digital streaming ecosystems.
The Company primarily focuses on enabling the launch and monetisation of live linear channels on Free Ad-Supported Streaming TV (FAST) and OTT platforms, including Pluto TV, Samsung TV Plus, Roku Channel, and other global platforms. Amagi’s solutions cover the complete broadcast value chain, including cloud playout, content scheduling, server-side ad insertion, and advanced data analytics, allowing customers to operate without legacy broadcast infrastructure.
Amagi operates at a global scale, serving over 700 content brands and supporting more than 2,000 channel deployments across 100+ countries, with a strong presence in the United States, Europe, and Asia. Its cloud-native offerings help media companies reduce capital expenditure, improve operational efficiency, and enhance revenue generation through targeted advertising and scalable distribution.
The Company’s product suite includes CLOUDPORT (cloud-based channel playout), PLANNER (content scheduling and planning), THUNDERSTORM (server-side ad insertion for OTT and FAST platforms), and integrated FAST and on-demand solutions that support channel creation, distribution, and monetisation through revenue-sharing partnerships. Through its technology-driven and asset-light model, Amagi continues to play a key role in the global shift toward cloud-based broadcasting and ad-supported streaming television.
Strength
One-Stop Glass-to-Glass Platform: Provides end-to-end, camera-to-screen solutions covering content production, preparation, distribution, and monetisation, enabling media companies to modernise infrastructure and unlock new revenue streams through cloud-native technology.
Three-Sided Marketplace with Strong Network Effects: Operates at the intersection of content providers, distributors, and advertisers, delivering integrated solutions that enable cloud migration, content distribution, and premium CTV advertising, creating scalable network-driven value.
Proprietary AI-Powered Technology Platform: Leverages its award-winning platform with embedded predictive and generative AI (“Amagi INTELLIGENCE”) across content scheduling, ad monetisation, and analytics, driving automation, efficiency, and data-led decision-making across the video value chain.
Weakness
Rapid Technological Change: The media technology industry evolves quickly, and failure to timely adapt to new technologies, AI adoption, or changing customer needs may reduce the attractiveness of the company’s solutions and impact growth and profitability.
Industry-Specific Exposure: The company is highly dependent on the video and media ecosystem. Any slowdown, regulatory change, or disruption in this industry could adversely affect demand for its products and services.
Sales & Market Expansion Challenges: Growth depends on the ability to scale sales and marketing capabilities across geographies and platforms. Inability to effectively communicate the value proposition or expand market reach may limit customer acquisition and revenue growth.
Amagi Media Labs Lead Manager(s)
Amagi Media Labs Address
Raj Alkaa Park, Survey No. 29/3 and 32/2
4th floor, Kalena Agrahara Village,
Begur Hobli
Bengaluru, Karnataka, 560076
Phone: 080- 46634406
Email: compliance@amagi.com
Website: https://www.amagi.com/
Amagi Media Labs Registrar
MUFG Intime India Private Limited (Link Intime)
Link Intime India Private Ltd
C 101, 247 Park,
L.B.S.Marg Vikhroli (West),
Mumbai - 400083
Amagi Media Labs Reviewers
| Reviewer | Recommendation | File |
|---|---|---|
| Axis Capital Limited | Not Rated |