SENCO GOLD
July 4, 2023 – July 6, 2023
| Price | ₹301 - ₹317 |
| Premium | ₹110 |
|---|---|
| Lot size | 47 |
| Allotment | Jul 11, 2023 |
| Listing | Jul 14, 2023 |
Senco Gold Limited
Diamond Prestige, 41A,
A.J.C. Bose Road, 10th floor,
Unit no. 1001, Kolkata – 700 017
Phone: +91 33 4021 5000
Email: corporate@sencogold.co.in
Website: https://sencogoldanddiamonds.com/
Last Updated as on 06-Jul-2023 19:00:00
| Category | Offered | Applied | Times |
|---|---|---|---|
| QIBs | 25,55,203 | 48,69,08,297 | 190.56 |
| HNIs | 19,16,404 | 13,11,62,148 | 68.44 |
| HNIs (10+L) | 12,77,603 | 9,20,45,223 | 72.05 |
| HNIs (2-10L) | 6,38,802 | 3,91,16,925 | 61.23 |
| Retail | 44,71,609 | 7,27,91,955 | 16.28 |
| Total | 89,43,216 | 69,08,62,400 | 77.25 |
| Category | Lot(s) | Qty | Amount | Reserved |
|---|---|---|---|---|
| Retail | 1 | 47 | 14899 | 0 |
| sHNI | 14 | 658 | 208586 | 0 |
| bHNI | 68 | 3196 | 1013132 | 0 |
| Category | Lot(s) | Qty | Amount | 1 Time Form |
|---|---|---|---|---|
| Retail | 1 | 47 | 14899 | 95141 |
| HNI (2+ Lakh) | 14 | 658 | 208586 | 971 |
| HNI (10+ Lakh) | 68 | 3196 | 1013132 | 1942 |
Incorporated in 1994, Senco Gold Limited is a pan-India jewelry retailer. The products are sold under its brand name "Senco Gold & Diamonds".
Senco Gold primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. The company also offers costume jewelry, gold, and silver coins, and utensils made of silver.
With a catalog of more than 108,000 designs for gold jewelry and more than 46,000 designs for diamond jewelry, the company offers a variety of designs of handcrafted jewelry, most of which are designed and manufactured in-house in collaboration with over 170 skilled local craftsmen in Kolkata and across the country. As on March 31, 2023, the company has a team of 20 designers. The company also manufactures machine-made lightweight jewelry in gold and diamonds and source jewelry from third-party vendors.
Through its Everlite (lightweight jewelry), Gossip (silver and fashion jewelry) brands, and Aham collection (jewelry for men) jewelry collections the company aims to cater to the younger generation and the 'upwardly mobile' of India by building brands focused on jewelry of smaller average ticket size. The company's D'Signia Showrooms and Vivaha collection aim to cater to customers seeking heavier or premium designer jewelry or a more premium jewelry retail shopping experience.
Their standard showrooms have an Average Ticket Size of ~₹ 48,000.00, D'Signia Showrooms have an Average Ticket Size of ~₹ 51,000.00 and Everlite Showrooms have an Average Ticket Size of ~₹ 29,000.00, each for the Fiscal 2023.
The company has over 136 showrooms which have a total area of approximately 409,882 sq. ft. It includes 70 company-operated showrooms and 61 franchisee showrooms spread across 99 cities and towns over 13 states across India.
Senco Gold IPO Details
| Total Issue Size | [.] shares (aggregating up to ₹405.00 Cr) |
| Fresh Issue | [.] shares (aggregating up to ₹270.00 Cr) |
| Offer for Sale | [.] shares of ₹10 (aggregating up to ₹135.00 Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE, NSE |
| Share holding pre issue | 69,145,806 |
Senco Gold IPO Reservation
| QIB Shares Offered | Not more than 50.00% of the Net offer |
| NII (HNI) Shares Offered | Not less than 15.00% of the Offer |
| Retail Shares Offered | Not less than 35.00% of the Offer |
Company Financials
| Period Ended | 31-Mar-21 | 31-Mar-22 | 31-Mar-23 |
|---|---|---|---|
| Total Assets | 1,559.30 | 2,100.19 | 2,905.32 |
| Total Revenue | 2,674.92 | 3,547.41 | 4,108.54 |
| Profit After Tax | 61.48 | 129.10 | 158.48 |
| Net Worth | 602.51 | 725.77 | 944.97 |
| Reserves and Surplus | 536.53 | 659.46 | 876.27 |
| Total Borrowing | 532.44 | 862.97 | 1,177.17 |