Honasa Consumer Limited (MAMAEARTH) (MAINBOARD)
October 31, 2023 – November 2, 2023
| Price | ₹308 - ₹324 |
| Premium | ₹24 |
|---|---|
| Lot size | 46 |
| Allotment | Nov 3, 2023 |
| Listing | Nov 7, 2023 |
Honasa Consumer Limited
Unit No. 404, 4th Floor, City Centre,
Plot No. 05, Sector - 12,
Dwarka – South West Delhi,-110 075
Phone: +91 124 4071960
Email: compliance@mamaearth.in
Website: http://www.honasa.in/
Last Updated as on 02-Nov-2023 17:54:00
| Category | Offered | Applied | Times |
|---|---|---|---|
| QIBs | 1,49,67,298 | 18,11,35,028 | 12.1 |
| HNIs | 74,83,648 | 3,16,71,506 | 4.23 |
| HNIs (10+L) | 49,89,098 | 2,54,76,594 | 5.11 |
| HNIs (2-10L) | 24,94,550 | 61,94,912 | 2.48 |
| Retail | 49,89,098 | 70,63,484 | 1.42 |
| Employees | 32,333 | 1,65,692 | 5.12 |
| Total | 2,74,72,378 | 22,00,35,710 | 8.01 |
| Category | Lot(s) | Qty | Amount | Reserved |
|---|---|---|---|---|
| Retail | 1 | 46 | 14904 | 114086 |
| sHNI | 14 | 644 | 208656 | 4075 |
| bHNI | 68 | 3128 | 1013472 | 8149 |
Incorporated in 2016, Honasa Consumer Limited,(HCL) is a company that caters to the demands of millennial consumers through novel products, developed propositions, direct-to-consumer marketing, and e-commerce fulfillment. The company was founded on the values of Honesty, Natural ingredients, and Safe care and currently serves over 500 cities in India. The ecosystem that HCL is creating will help both the general public and consumers. The company has grown several consumer brands internally including Mamaearth, The Derma Co., Aqualogica, and Ayuga. It has recently acquired shares in BBLUNT and the content platform Momspresso. With the support of Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCL is positioned to become a $1 billion company.
The core strength of the company lies in
- Building Innovative products
- The company has multiple distribution channels to cater to customers' needs online and offline.
Honasa Consumer Limited IPO Details
| Issue Size | 1701.44 |
| Fresh Issue | [.] shares (aggregating up to ₹365.00 Cr) |
| Offer for Sale | 46,819,635 shares of ₹10 (aggregating up to ₹[1336.44] Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE, NSE |
| Share holding pre issue | 136,336,336 |
Honasa Consumer Limited IPO Reservation
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | Not less than 75% of the Net Issue |
| Retail Shares Offered | Not more than 10% of the Net Issue |
| NII (HNI) Shares Offered | Not more than 15% of the Net Issue |
Honasa Consumer Limited IPO Lead Manager(s)
Kotak Mahindra Capital Company Limited
Citigroup Global Markets India Private Limited
Jm Financial Limited
J.P. Morgan India Private Limited
Company Financials
Honasa Consumer Limited Financial Information (Restated)
Honasa Consumer Limited's revenue increased by 104.27% and profit after tax (PAT) dropped by -101.09% between the financial year ending with March 31, 2022 and March 31, 2021.
| Period | Mar 2022 | Mar 2021 | Mar 2020 |
| Assets | 1,035.01 | 302.64 | 181.01 |
| Revenue | 964.35 | 472.10 | 114.17 |
| Profit | 14.55 | -1,332.21 | -428.05 |
| Net Worth | 705.62 | -1,765.14 | -437.17 |
| Reserves | |||
| Borrowing | 3.59 | 1,954.00 | 592.76 |
| Amount in ₹ Crore | |||