Umiya Mobile
July 28, 2025 – July 30, 2025
| Price | ₹66 - ₹66 |
| Premium | ₹0 |
|---|---|
| Lot size | 2000 |
| Allotment | Jul 31, 2025 |
| Listing | Aug 1, 2025 |
Umiya Mobile About
| Category | Lot(s) | Qty | Amount | Reserved |
|---|---|---|---|---|
| INDIVIDUAL | 2 | 4000 | 264000 | 447 |
| sHNI | 3 | 6000 | 396000 | 0 |
| bHNI | 8 | 16000 | 1056000 | 0 |
IPO Reservation
| Investor Category | Shares Offered | No. of Shares | Available lots |
|---|---|---|---|
| INDIVIDUAL | 47.48% | 17,90,000 | 447 |
| HNI | 47.48% | 17,90,000 | 298 |
| Market Maker | 5.04% | 1,90,000 | |
| Total | 100.00% | 37,70,000 |
IPO Details
| Total Issue Size | 37,70,000 shares (aggregating up to 24.48 Cr) |
| Fresh Issue | 37,70,000 shares (aggregating up to 24.88 Cr) |
| Issue Type | Fixed Price IPO |
| Listing At | BSE SME |
| Share Holding Pre Issue | 1,04,50,000 shares |
| Share Holding Post Issue | 1,42,20,000 shares |
| Reserved for Market Maker | 1,90,000 shares (aggregating up to 1.25 Cr) |
| Market Maker | Rikhav Securities Limited |
Key Performance Indicator (KPI)
| KPI | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| DEBT/EQUITY | 1.69 | 2.10 | 2.39 |
| ROCE | 27.64% | 20.58% | 8.27% |
| EPS (basic) | 5.42 | 2.25 | 0.17 |
Company Financials In Crore
| Period Ended | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| Assets | 105.23 | 66.74 | 53.4 |
| Revenue | 601.28 | 451.58 | 333.54 |
| Profit After Tax | 5.66 | 2.35 | 0.18 |
| EBITDA | 10.94 | 5.76 | 1.84 |
| Net Worth | 13.98 | 8.32 | 5.97 |
| Reserves and Surplus | 3.53 | 7.77 | 5.42 |
| Total Borrowing | 23.6 | 17.47 | 14.25 |
About Company
Incorporated: 2012
Headquarters: Rajkot, Gujarat
Nature of Business: Multi-brand retail of mobile phones, accessories, and consumer electronics.
Retail Presence
- Total Stores: 206
- Gujarat: 154 stores
- Maharashtra: 52 stores
- Business Approach: Offers a mix of store formats and models to serve various customer segments.
Product Categories
1. Mobile Phones
- Brands: Apple, Samsung, Realme, Xiaomi, Oppo, Vivo, and more
2. Laptops & Tablets
- Brands: Apple, Samsung, Realme, Lenovo, Oppo
3. Accessories
- Products: Chargers, earplugs, power banks, smartwatches, headphones
4. Consumer Electronics
- Products: LED TVs, air conditioners, refrigerators, coolers, washing machines, wireless cameras, and more
- Brands: Sony, LG, Panasonic, Godrej, and others
Workforce
- As of Sept 30, 2024:
- Total Employees: Approx. 127
- Roles Covered: Business operations, admin, legal, accounting, and secretarial functions
Strength
Strong Multi-Brand Portfolio & Vendor Partnerships: Offers smartphones and electronics from top brands like Apple, Samsung, Sony, and LG. Also enables small vendors to sell under its brands (Umiya, My Phone, Phone Plus), supporting affordable business growth with flexible terms.
Experienced Leadership Team: Led by promoters and management with over 30 years of experience in mobile and electronics retail, providing strategic direction and deep industry knowledge.
Prime Retail Locations with Customer-Centric Setup: Retail stores are located in high-footfall areas and offer live product demos, enhancing customer convenience and boosting the overall shopping experience.
Weakness
Dependency on External Brand Reputation: The company’s sales rely heavily on the brand value of third-party products like Apple, Samsung, and LG. Any decline in these brands’ image or quality could negatively impact its business and financial results.
Risk from Product Defects & Quality Issues: Defective products or failure to meet regulatory or customer quality standards may lead to cancellations, recalls, legal claims, and financial losses.
Umiya Mobile Lead Manager(s)
Umiya Mobile Address
Plot No. 3, Ward No. 7, C.S. No. 5805,
Vhora Aghat NR PDM COM. Collage,
Opp. Lathiya Motors, Gondal Road, Rajkot - 360004
Rajkot, Gujarat, 360004
Phone: +91 73593 39209
Email: investors@umiyamobile.in
Website: http://www.umiyamobile.com/