BlueStone Jewellery & Lifestyle
August 11, 2025 – August 13, 2025
| Price | ₹492 - ₹517 |
| Premium | ₹0 |
|---|---|
| Lot size | 29 |
| Allotment | Aug 14, 2025 |
| Listing | Aug 19, 2025 |
BlueStone Jewellery & Lifestyle About
| Category | Lot(s) | Qty | Amount | Reserved |
|---|---|---|---|---|
| Retail | 1 | 29 | 14993 | 0 |
| sHNI | 14 | 406 | 209902 | 0 |
| bHNI | 67 | 1943 | 1004531 | 0 |
BlueStone Jewellery IPO Details
| Total Issue Size | * shares (aggregating up to * Cr) |
| Fresh Issue | * shares (aggregating up to ₹820 Cr) |
| Offer For Sale | 13,939,063 shares (aggregating up to * Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE , BSE |
| Share Holding Pre Issue | 13,40,63,906 shares |
BlueStone Jewellery IPO Reservation
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | Not less than 75% of the Offer |
| Retail Shares Offered | Not more than 10% of the Offer |
| NII Shares Offered | Not more than 15% of the Offer |
Key Performance Indicator
| KPI | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| RONW | -24.45% | -38.01% | NA |
| Debt/Equity | 0.80 | 1.15 | NA |
| EPS (basic) | -79.74 | -78.36 | -92.14 |
Company Financial In Crore
| Period Ended | Jun-24 | Mar-24 | Mar-23 |
|---|---|---|---|
| Assets | 2,720.11 | 2,453.49 | 1,255.49 |
| Total Income | 359.19 | 1,303.49 | 787.89 |
| Profit After Tax | -59.22 | -142.24 | -167.24 |
| Total Borrowing | 714.96 | 430.43 | 228.42 |
About Company
Product Portfolio
Offers diamond, gold, platinum, and studded jewellery across categories like rings, earrings, necklaces, pendants, solitaires, bangles, bracelets, and chains.
95 collections (themed jewellery designs) catering to diverse customer segments and price points.
Retail Presence
203 stores across 86 cities in 26 States/UTs, covering 12,600+ PIN codes.
110 company-owned stores and 93 franchisee stores, totaling 350,000+ sq. ft. of retail space.
Design & Manufacturing
In-house design team of 25 designers working in dedicated studios.
Vertically integrated operations with advanced manufacturing capabilities.
Strength
Strong Market Position in Digital-First Jewellery : BlueStone is the second largest digital-first omni-channel jewellery brand in India by revenue in FY24, holding a 28–32% market share among omni-channel jewellery players. (Source: RedSeer Report)
Technology-Driven Operations : The company has a dedicated in-house tech team (42 members as of March 2025) that powers its end-to-end operations, enhances omni-channel capabilities, personalizes customer experiences, and streamlines inventory and design.
Unique In-House Product Design : All products are designed in-house, allowing the company to offer modern, unconventional jewellery that appeals to customers aged 25–45, helping them express individuality and engage with the brand at different life stages.
Weakness
Promoter Share Pledge Risk : Promoter Gaurav Singh Kushwaha has pledged some of his equity shares. If lenders enforce the pledge, it could reduce his ownership, potentially impacting the company’s business stability and future prospects.
Regulatory Non-Compliance History : There have been instances of non-compliance with secretarial and regulatory filings, which may lead to penalties or regulatory actions, potentially harming the company's financials and reputation.
Inventory Management Risk : The company holds significant inventory (₹16,525.47 million in FY25). Poor inventory planning or sales performance may negatively affect operations and financial results.
BlueStone Jewellery & Lifestyle Lead Manager(s)
BlueStone Jewellery & Lifestyle Address
Munnekolal Village, Outer Ring Road,
Marathahalli
Bangalore Urban, Karnataka, 560037
Phone: +91 22 4515 2729
Email: investor.relations@bluestone.com
Website: https://www.bluestone.com/