Chatterbox Technologies Ltd (BSE SME)

 IPO Details

About Company

Founded: March 2016
Industry: Influencer Marketing / Digital Advertising
Core Business: Operates as a data-driven influencer marketing platform and agency. It connects brands with social media influencers to create, manage, and optimize marketing campaigns.
Primary Brand: Chtrbox
Target Market: B2B (Business-to-Business)

Key Details & Operations

• Geographic Reach: While based in India, the company operates internationally, serving markets in Singapore, the UAE, the USA, and the UK.
• Campaign Scale: Has executed over 1,000 campaigns involving approximately 500 influencers.
• Primary Platform Focus: Instagram is a key channel for its campaigns, enabling vast audience reach.
• Employee Strength: As of December 31, 2024, the company has 94 employees across various functions.

Core Services

Chtrbox's primary service is end-to-end influencer marketing campaign management, which includes:

• Data-Driven Influencer Identification: Using analytics to find the most relevant influencers for a brand's target audience.
• Campaign Management: Full-service management of marketing campaigns from conception to execution and reporting.
• Performance Optimization: Analyzing campaign data to maximize reach and impact.

Specialized Service Divisions

Beyond core influencer marketing, the company offers additional services through specialized divisions:

• Social Media Management
• Video Production
• Youth Marketing
• Regional Content Creation

Strength

Experienced Leadership & Team: Led by promoter Rajnandan Mishra with 10+ years in media and supported by an expert team across marketing, operations, finance, and compliance, ensuring adaptability and competitive edge.

Strong Industry Relationships: Built long-term trusted partnerships with influencers and brands, enabling impactful, authentic, and result-driven marketing campaigns.

Diversified Service Portfolio: Offers specialized services like campus ambassador programs through Youth:Ink, helping brands engage directly with young, tech-savvy audiences and drive user-generated content.

Weakness

Ongoing Legal Proceedings: Involvement of the company, promoters, and group entities in litigations may lead to liabilities or penalties, adversely impacting operations and financial health.

Risk in Studio Expansion: Delays or failure in setting up the proposed in-house studio at Mumbai could hinder business growth and affect future operations.

Capital Expenditure Deployment: Improper or delayed utilization of ₹1,110 lakhs planned for expansion may negatively impact business plans, growth strategies, and financial performance.